The fashion circle: Loop.a life's sustainable journey

Loop.a life is at the forefront of sustainable fashion in the ever-changing fashion industry. This brand stands out for its unique approach to knitwear, utilizing recycled materials without the need for water or dyes. By doing so, Loop.a life plays a vital role in tackling the extensive problem of textile waste. In a recent interview with FashionUnited, Dhyana van der Pols, the Chief Commercial Officer (CCO) of Loop.a life, sheds light on their vision and strategy.

"Fashion with a circular approach has become a personal crusade for me."

Dhyana van der Pols, who has experience in sustainable practices in the fast fashion industry as well as the luxury sector, highlights the importance of implementing circular fashion. Dhyana states that "converting discarded clothing into new items is not only an eco-friendly solution, but it also holds personal significance to me." Growing up in an artistic family where homemade paint was utilized, reusing materials has consistently been a core value in her life.

"Dhyana van der Pols is credited as the Chief Creative Officer of Loop.a life, according to Loop.a life's credits."

An innovator in the field

Loop.a life is not simply a brand, but rather a movement aiming to utilize residual streams that would otherwise be discarded or sent abroad. Their dedication lies in minimizing waste and reintroducing textile production to the Netherlands. This unique approach not only yields ecological advantages but also revitalizes a fragment of the Dutch textile heritage.

Each sweater produced by our company embodies our business strategy and plays a part in diminishing the accumulation of waste. Dhyana van der Pols, the Chief Commercial Officer of Loop.a life, expresses this sentiment.

"Developing a plan for expansion and increasing visibility"

Loop, a brand with ambitious plans for the future, seeks to make circular fashion timeless by targeting all age groups. According to Dhyana, the brand's goal is to expand brand awareness through PR initiatives and partnerships with emerging brands. A new factory, set to open in March, will not only contribute to this objective but also have an educational role.

'FashionUnited is responsible for the credits.'

Adaptation to alterations in the industry.

The fashion sector is experiencing notable transformations, such as a shortage of raw materials and a growing understanding of environmental concerns. Loop.a life addresses these changes by highlighting their approach, which does not rely on fresh raw materials but instead repurposes excess materials.

"Motivation and foresight for what lies ahead."

Drawing inspiration from colleagues and the global community, Dhyana finds motivation in her interactions. Dhyana emphasizes that circularity involves empathy towards the world, the environment, and one another. Loop.a life perceives itself not solely as a brand, but also as a driving force for a more improved world.

'Revolving around the concept of continuous improvement and extending an offer to explore new possibilities, "Loop.a life: innovation and invitation" encapsulates the essence of an ever-evolving journey.'

Loop.a life, a brand that advocates for 'slow fashion', does not devote its efforts to producing multiple collections annually. Instead, it emphasizes its role in assisting other brands on their sustainable endeavors. By placing emphasis on innovation, education, and collaboration, Loop.a life paves the way for a more environmentally conscious future in the fashion industry. In this future, circularity and empathy are intertwined, reflecting the brand's commitment to sustainability.