Bode: Modernizing 20th Century Fashion

An official media partner of Paris Fashion Week, recently featured Bode, 

a New York City-based fashion label founded by Emily Adams Bode Aujla. 

The brand gained popularity for its designs, which often repurpose vintage garments, and has been worn by various celebrities, including Harry Styles. 

Bode's clothing evokes nostalgia and sentimentality for the past, featuring unique pieces made from deadstock textiles and vintage clothing. 

Despite its down-to-earth approach, Bode falls into the luxury category when it comes to pricing. 

The designer emphasizes the preservation of craft and incorporates labor-intensive techniques into her creations. 

Bode Aujla draws inspiration from personal experiences, family dynamics, and domestic settings, infusing her designs with emotional references. 

Her work aligns with the current trend of ethically conscious fashion, as she focuses on upcycling and sustainability. 

In addition, Bode recently expanded its offerings to include womenswear, showcasing historical reproductions and family heirlooms in its latest collection. 

The label plans to open a third store, either in the United Kingdom or Europe, as part of its growth strategy. 

The personalized and intimate nature of Bode's clothing has garnered a loyal following, with customers connecting deeply with the brand's pieces.